Every entrepreneur, business owner and organisation knows that being found online is vital to staying successful and ensuring steady growth. Having a strong presence in social media arenas such as Facebook, Pinterest and Twitter are requirements, as is being listed in online businesses directories such as Yellow Pages.
However at the end of the day, these resources all serve one common purpose: they direct consumers to your website. When your website traffic isn’t coming from these sources, it is coming from the search engines and the amount of traffic generated from Google can often make or break a company.
We have all heard the Bill Gates saying that “content is king”, and while that is true, the content is irrelevant if you aren’t able to draw people to that content.
Sometimes the pen (though valuable) is not necessarily mightier than the sword.Emma Taylor
Rather, these two entities go hand-in-hand and, if executed correctly, will work together in a harmoniously, finely tuned marketing machine. This article will examine some SEO tactics that every small business owner should be implementing into their online marketing efforts.
Know your battlefield
Before charging the battlefield, great leaders such as Napoleon Bonaparte and Alexander the Great studied geographic and tactical maps—they knew the field inside and out before advancing. The same must be effectuated by those who are engaging in SEO with their partners.
Although Google is not an enemy in the literal sense of the word, it is your battlefield yet it can be perceived as a foe if the webmaster doesn’t advance according to the topography challenges and deep chasms caused by Google’s updates.
The “dirty players” are regarded primarily as those who buy numerous links or who acquire them through networks designed specifically to boost Google rankings. Due to these changes, your Google ranking may have dropped.
Before you can implement SEO tactics you must first understand your battlefield, and this means you must perform a diagnosis to determine if your site’s ranking dropped due to Google updates. There is an easy way to do this: analyze your website’s traffic data.
In this case you will need to take the following steps:
- Isolate your traffic data specifically for organic search traffic (as this is the traffic that would have been altered).
- Verify the results by launching an analysis of your inbound link profile (looks for links that appear unnatural).
- Pinpoint any rotten links by running an anchor text report on your domain.
- Clean house and have those links removed.
- Begin a new and appropriate link building campaign.
Once you have followed these steps, and you have a clear understanding of your battlefield and the divots have been kicked over to ensure smooth advancement, it is time to launch your new SEO campaign however remember to also keep it simple.
With all their advances, search engines are still pretty simple and favour simplicity. If you get too complicated, then you may not see the result you like.
Natural SEO Activities
The natural approach wins the war. Having a natural inbound link profile will appease the Googles and will set you on the path to god, natural organic placement. Be extremely diverse in your domain visibility, and link to social media platforms.
This should be especially followed in detail within the anchor text that you use in your links. Be diverse, however make sure each is relevant to the content on your site. If you are linking to a website for a Perth IT support company, state that, and don’t try linking using other words like ‘houseplant guide’. This is where content comes into play.
Engage with content
When striving for good SEO enriched content, there are some basic rules to follow. In an article published by The Guardian, the author offers a number of tips to indulge readers and the search engines with good content.
While providing expertly authored blog posts, the article tells readers to use controversial topics and opinion pieces, quality visual imagery, catchy and original titles and to inject one’s personality into the material. Think of your content like a powerful performance sports car: the content is the catchy paintjob and head-turning trim, and the accoutrements of your SEO will fuel its massive engine.
Your link-building strategy will help to fuel your content and will help you win the SEO war of the Google battlefield. When executing your link-building strategy, be sure to include the following into your arsenal:
Sydicate your quality content to niche-related blogs with high quality written articles.
Offer to do guest posts to blog sites within your industry.
When guest blogging, choose sites with active community discussions and sites with dynamic author biographies (where you discreetly link).
Publish videos to YouTube with imbedded links.
Publish images to Pinterest with links in the descriptions that direct people back to your website.
By incorporating links to relevant sites and utilizing your creativity within a technical flare, your link-building strategy will line up with the quality of your content and boost your SEO engine far across the Google gamut.
Charge into battle!
Once you have a clear understanding of the search engine battlefield, the topography, and your content and search tactics begin to flow together in unison, you will be in the best position possible to market your brand effectively from the command post where the pen and the sword share equal value.
From this vanguard you will begin to rank yourself organically and naturally within Google and with the pen of victory in one hand, and the marketing sword of supremacy in the other.